LYCRA® BLACK TECHNOLOGY
Today’s athletes and active consumers like to push their limits. And increasingly, they are relying on performance swimwear and activewear that will go the distance with them. If you want to create garments that can stand up to punishing workouts, there is only one choice: LYCRA® BLACK technology.
ATHLETA swimwear showcases LYCRA® XTRA LIFE™ fiber in compelling co-branding program
When the fitness apparel brand ATHLETA launched its 2016 pre-season swimwear collection featuring LYCRA® XTRA LIFE™ fiber in March, it teamed up with INVISTA, owner of the LYCRA® brand. Designed to drive sales, the program educated staff and consumers about the unique benefits of LYCRA® XTRA LIFE™ fiber with an integrated marketing approach.
LYCRA® MOVES ATHLEISURE at INTERFILIERE/MODE CITY LYON
09-11 July, 2016
At Mode City Lyon in July INVISTA will demonstrate its athleisure vision for the future of innerwear to visitors.
New development launched – COLLAGEN FABRIC (Surface warm and cool sensations with UV protect / Supersoft)
Fabric used collagen fiber which made the fabric super soft & comfortable as well as optimal surface warm and cool sensations while healthy skin remains. This fabric characteristics are :
Collagen fabric made from viscose fiber and it can also be blended with cotton, silk, wool, linen and synthetic fibers especially for functional knitwear.
The True Cost explores the Global Impact of Fast Fashion
Between the Fifth Avenue flagships, ongoing designer collaborations, and what feels like new deliveries of clothes every single week, it’s almost difficult to remember where Americans bought cheap clothes before the fast-fashion revolution. There have been rumblings and reports about the darker, unsustainable side of fast fashion, and designers like Stella McCartney and Suno have long focused on the environmental impacts of production, but nothing has so pointedly captured the gravity and urgency of fashion’s sustainability than the new documentary film The True Cost. The film draws power from the use of empirical facts and figures. Including the relevant segments of agriculture and manufacturing, 1 in 6 humans on Earth are somehow involved in the global fashion industry. In the mid-1960s, 95 percent of America’s clothes were made domestically; today, 97 percent are made abroad. Eighty million pieces of clothing are sold annually. And an especially disconcerting one: Fashion—a $2.5 trillion sector—is the second most polluting industry on Earth, right behind oil. Last night, at a private screening at Lincoln Center for the film, executive producer Livia Firth discussed with us what got her to take on the issue: “We are sold this myth that to buy a dress for under $10 is democratic—but it’s democratic for who? We discard faster and faster, and that is how the consumer becomes poorer and poorer. Two of the 10 richest men in the world are the owners of Zara and H&M. I think it says a lot about how they make their money.” The film is a searing glimpse at factory workers, particularly in Bangladesh and Cambodia. But more than that, it’s a look at the long-term health effects of pesticide use, the political effects of exploiting workers’ rights, and the economic effects of unchecked consumerism. “Even if you look at fast fashion only in terms of business, the business model is finite,” said Firth. “Fast fashion depletes the Earth’s resources and uses slave labor all over the world. Eventually the resources will deplete, the profit margins will shrink, and there will be revolutions in the streets. If you are a smart businessman, you would address those issues today.” Make no mistake about it: The True Cost is to the fashion industry today what The Jungle was to the American labor movement a century ago. “The film isn’t meant to bum you out or make you feel guilty about what you wear,” director Andrew Morgan told us. “It’s supposed to pose the simple idea: There are human beings who make what we wear.”
Cut & Sewn Sweater replaced Full knitted sweater
Start from Fall/Winter 2014, both US & EU markets are looking for those cut & sewn sweater knit in order to minimize the production cost. Unfortunately, a few suppliers can do those sweater knit fabric handfeel same as sweater knit.